ANIMUS GROUP : BRANDED ENTERTAINMENT :

Branded Entertainment is a style of advertising. It is innovative programming which organically blends the essence of a marketing brand with the entertainment value of programming. Both marketers and ad agencies are discovering how to showcase brands and their organic uses in television, film, talent roles and new technologies so that consumers retain purpose and value of a brand.

This integrated approach which ties in product placement with invigorating uses of the brand, creates a loyalty, a recall action and an emotional connection to a brand that far exceeds the expectation of its predecessor, the traditional :30 spot.

OUR CLIENTS

Advertising Agencies
Brand Marketers
Production Companies

CONTENT PLACEMENT IN MULTI-MEDIA CHANNELS

Broadcast Networks
Cable Networks
Digital Outlets

Recent Branded Entertainment Production

Re-Match ( Mexico Vs. USA)

broadcast by FOX (US Hispanic) and FOX (Soccer Net)

Description

In 1997, Mexico and the U.S. competed against each other twice to qualify for the 1998 World Cup. Both games resulted in a draw. "El Reto Final Nissan," a five-part reality show that aired exclusively in Spanish on Fox Sports en Español in April and May 2006, tells the story of the original matches and of the intense competition that characterizes them through archival footage of the games and interviews with the players and devoted fans. In five, unscripted episodes, players who qualified for the U.S. and Mexico teams nine years ago were ambushed, persuaded to join their former colleagues, and put through intense training sessions and practices to prepare them for the ultimate rematch.

Some Facts: