About the Author & Animus
Damaris Valero was the Founder and Executive Producer at Animus Entertainment Group since 2003. Her career in the television industry ran for more than 20 years. Most recently, Animus has evolved into a Colombian based company led by Juan Francisco Dominguez. Animus expertise and “know how” have become a symbol of leadership in the industry. Damaris developed numerous multi-layered deals and co-produced innovative programming ideas for networks and national advertisers through unique Branded Entertainment formulas. This marked the pathway to the future of Animus in Latin América.
Damaris had a successful career launching prime-time television series and cable and digital channels, building joint ventures between companies, and developing content with global groups such as the BBC, the NFL, and Endemol. She continues to consult for Animus on Branded Entertainment agreements.
Animus Group started as an independent television production operation over a decade ago. Now Animus Productions has been recently established and domiciled in Colombia under the direction of Juan F. Dominguez who had been a part of the company for almost 5 years. Animus has been a leading brand in the Branded Entertainment arena by concluding over 20 deals with companies such as ESPN, FOX, NBC, and Univision. For over a decade, Animus executive-produced award-winning prime-time series, formats, and movies. Some of her television / film / digital content credits include Catfish Colombia for MTV Latinoamérica , Season 1, an observational reality series; Citizen Kid (Pensando en Grande) for Disney Interactive, Season 1, a docu-reality series; Kids’ Choice Awards for Nickelodeon in Colombia, an awards show; That’s Fresh for Disney Jr., Seasons 3 and 4, a lifestyle series for children and parents; El Diez for ESPN Deportes, a scripted soccer drama series; Aaron Loves NY for FOX Lifestyle, a lifestyle series; Letra y Musica for NBC/Telemundo, a docu-reality show about singer/songwriters; El Juego Supremo for Univision, a prime-time soccer game show; The Celestine Prophecy, a movie based on James Redfield’s best-selling book; and El Reto Final for FOX Sports, Seasons 1, 2, and 3, a soccer reality series.
New York Times - "Branded entertainment was once less common in television programs in Spanish than in English because most Spanish-language shows that ran in the United States were produced abroad. That is changing as more production takes place in this country or is overseen by American specialists in branded entertainment.
“El Diez,” for instance, is produced by the Animus Group, a company in Miami that has worked on shows for networks like Fox Deportes, Telemundo and Univision."
Advertising Age - "For aspiring sports stars - and marketers such as Sprint and Nissan - the reality show “El Juego Supremo” (“The Supreme Game”) could become the “American Idol” of soccer as branded entertainment grows in the US Hispanic Market.
Making its debut this fall on Univision, the leading Spanish Language network, the series will bring together two groups of rookies from Mexico and South America that will be whittled down in a series of trials judged by legendary soccer players. The last show will be a September 27th match in Los Angeles between the two teams, each with five rookies and five “legends”.