Early reviews of the book "Branded
Entertainment - Dealmaking Strategies & Techniques for Industry Professionals"
“Branded content has become even more important in today’s fragmented media landscape. Today’s viewer has more options than ever when consuming their media whether they watch content on their TV, laptop, or mobile device. This book offers a one-of-a-kind look at how to make a Branded Entertainment deal happen. I strongly recommend it for all involved in the process.”
Billy Walker, Media Director, Anheuser Busch
"Evolving techniques for bringing content to fruition have made many media business models obsolete.
If you are in Entertainment or Advertising, Ms Valero's strategies for monetizing content while enhancing entertainment value and preserving brand integrity are invaluable."
VP, Disney Interactive
Hardcover, 6x9, 248 pages
About "BRANDED ENTERTAINMENT: Dealmaking Strategies & Techniques for Industry Professionals"
Branded Entertainment is an up-and-coming business in which many in the industry may have limited understanding of the principles, commandments, and functionalities because little up-to-date information has been readily available to them. Only a few can decipher what Branded Entertainment means to a brand and what it means to the entertainment industry.
Some leaders in the industry have come to know the industry mostly by trial and error from procedures that did not work, requiring them to create ones that did. Only a few are authorities on Branded Entertainment and they tend to carry most of the don’ts and do’s of this business in their heads. Additionally, champions are scattered throughout the multiple disciplines of this industry, each having partial information. Fortunately, the industry is moving to a time when the do’s and don’ts are becoming more refined and defined. Many are looking for a business model and formulas to follow.
El Juego de Oro, a soccer-themed game show for Univision, featured branding for Sprint on it's set and packaging
Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals, set for release October 2014, provides formulas that will better define the guidelines and procedures to follow in negotiations as the industry and technology continue to evolve.The primary goal of Branded Entertainment is to paint a clearer picture of how a business model functions and what it needs to “come together.” Branded Entertainment also explores how each party can best function in a branded ecosystem. The key is to accept variation. Each deal will continue to have uniqueness, but now there is a thought process behind the procedures.
Nine chapters enhance the definition of Branded Entertainment, showing what it is and what it is not and why Branded Entertainment is a viable option today and necessary for survival in the days ahead. Must-have elements for bringing a Branded Entertainment deal together are provided. Also included are discussions about the players who make everything happen in a Branded Entertainment deal, how they should be approached, and how they might interact with each other.
Essential elements needed to get a Branded Entertainment deal off the ground, from idea to necessary paperwork, the deal itself and how to move it forward, the money behind the deal, and how to put the whole process together, including metrics and how to evaluate success, are discussed in detail. A case study features an independent content developer-led deal in which the producers need to fill a void of scripted content encountered by a network. A sample term sheet outlines basic guidelines for beginning the process of a potential branded deal between the initiating parties.
More early reviews for "Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals"
“Ms. Valero’s experience helps demystify a concept that is imperative to master in today’s marketing and media world. She lays out what you need to know, who to involve, and how to structure the right type of deal. No doubt reading this book will help make you an expert in no time.”
Lila Silkworth, EVP, Managing Director, Starcom Media Vest Group
"In an area of the content world that continues to expand and adapt to new formats and distribution strategies, Damaris’ wide range of skills and experience with today’s marketplace make her an expert in the ‘art of the Branded Entertainment deal’. Striking the right balance for all the partners in these productions, both creatively and economically, is no easy task. Damaris’ insights and suggestions are invaluable to anyone in this space."
Film and Television Finance Executive
"Native Advertising, advertorials, paid content, brand placement….we all know that marketers are becoming content publishers. But how do all of the deals get done with the networks, talent and production companies? What are the opportunities to be leveraged and what are the pitfalls to be sidestepped? Damaris Valero does a masterful job of explaining how to expertly maneuver in this burgeoning marketplace. Marketing consultant better hope Damaris writes no more books in this field or they risk losing more billings."
Hispanic Consultant to the NFL